The Apartment by The Line: East Hampton

7 June

I’m sure you’ve seen photos peppered into all of your social media channels of The Apartment by The Line, and I can’t help but join in on the lovefest. If you have yet to hear about this stunning pop-up shop, you’re about to join the stylish cult following. They just launched their newest addition in East Hampton, joining their other coveted locations; New York and Los Angeles. If you are nearby or visiting, I highly suggest you grab a coffee and take a peek, because the boundless home inspo and 100% shoppable apartment is waiting…


To say the least, I WANT everything! Every inch of this place – the exposed beams and airy charm to call out a few swoon-worth details – is Instagram-able. I’m completely smitten with the neutral foundation, the subtle pops of pastel, the decadent black accents, vintage rugs, and impeccably styled decor pieces that bring the walls and countertops to life.

The Style


A little background: The Line is a modern and personal approach to retail. Guided by a distinctive point of view that prizes craftsmanship, versatility, and ease, they bring together carefully chosen products from established and emerging designers. These fashion, home, and beauty items are placed in context through the inspiring editorial features of The Stories and the intimate domestic interiors of The Apartments: our immersive stores in New York and Los Angeles.


How could one possibly just pop in and leave empty handed? If you happen to make your way to this new location, let me know how it is! What an inspiring and gorgeous space. // The Line — Amagansett, 154 Main Street, Amagansett, New York

Photos via The Line

Thoughts, questions, or just want to say hi?